VP Sales & Marketing

Biteable

September 2021 to present

 

Biteable enables anyone to put their messaging in motion. The Biteable platform empowers millions of people, – from entrepreneurs to Fortune 500 companies – to engage their audience through video.

I initially joined Biteable to lead the transition from B2C marketing – where there was incredibly high subscriber churn – to help up-market the product and establish the strategy and execute the B2B marketing strategy through an Account Based Marketing approach. Shortly after I joined, I was asked to lead the Sales team as well.

Director of Marketing

Zyris, Inc.

May 2017 to September 2021

 

Isolite Systems changed their name to Zyris, Inc. in March 2018 to reflect the company's broader commitment to elevate the dental experience for both patients and clinicians.

The company was founded to create positive dental experiences for both patients and clinicians. Dentists, dental assistants and hygienists at dental practices and clinics throughout North America, Europe, Australia and Southeast Asia are making their practices more productive using Zyris products while improving patient comfort and safety. Zyris' dental isolation family of products are used in millions of procedures each year by leading dental practices, schools, the military and public health facilities.

I was brought on board to bring modern marketing and data-driven, SAAS-based marketing techniques to accelerate growth in an industry that has long relied upon analog marketing techniques. I'm leading and directing the marketing efforts to make this happen. This includes:

  • Demand generation

  • Digital Marketing: SEO, Paid Search, Display, Retargeting

  • Social Media: Paid & Organic

  • Content Marketing

  • Email Marketing

  • Print Advertising

  • Conversion Rate Optimization & A/B Testing

  • E-commerce

  • Branding: New brand execution, awareness, management

  • KOL influencer program

  • Analytics: Google Analytics, Google Tag Manager, Google Optimize

Projects include:

  • Direct and lead the company's rebranding initiative (new website, packaging, sales presentations, trade show booth, print and digital collateral)

  • Direct and lead all marketing and external-facing activities related to a new product launch, including but not limited to: Pricing study, Communications and Media plan, Development of new product collateral, New product messaging, positioning and competitive analysis

  • Direct the development of a new corporate website

  • Development and execution of content marketing and social media strategy

  • Development of KOL program

Director of Marketing

PicMonkey

October 2015 to May 2017

 

PicMonkey makes creative tools for photo editing and graphic design. I lead a seven person team to accomplish growth initiatives for international markets, mobile apps, SEO, PPC, social media, email and conversion optimization.

  • During my leadership, I’ve delivered meaningful improvements across organic traffic (+13%), paid search (+18%), social media (+8%) and email (+20%) channels

  • Leads have increased 7% through conversion optimization and landing page testing

  • Our app has surpassed 1.25M downloads in less than six months through our go-to-market strategy

Manager Lifecycle Marketing

Lynda.com / LinkedIn

November 2012 to September 2015

 

Lynda.com is the leading online education platform. I was recruited to build their first Content Marketing program. Through demonstrated leadership & results, my role expanded to direct social media, SEO and B2B lead gen.

  • Established the first data-driven content marketing strategy for lynda.com

  • Drove the overall SEO strategy that increased organic traffic by 37%

  • Grew consumer and enterprise leads across 12 product categories by 17%

Freelance Marketing Consultant

Freelance

April 2012 to November 2012

 

Advised multiple tech companies on marketing strategy and product rollout plans. Projects included GTM plans, market sizing, messaging, campaign development, email strategy, SEO optimization, conversion optimization.

  • Performed market sizing, competitive & pricing analysis for multiple clients

  • Developed social media strategy for on line education provider

  • Guided the development and launch of a content marketing strategy for Wacom

Vice President of Marketing

onOne Software

June 2005 to March 2012

 

onOne builds software tools for photographers. As the first employee at this startup, I set and led the marketing strategy and product roadmap that has enabled the company to continue to thrive for over 12 years.

  • Exceeded quarterly revenue targets for 17 consecutive quarters

  • Led the product management team to ship 26 products

  • Defined product strategy & road map that grew revenue 12x over seven years

Director of Marketing

You Software

December 2003 to June 2005

 

You Software developed utilities for Mac and Windows users. I developed the marketing strategy that included product launches, product roadmap and messaging, press tours, trade shows, advertising and email marketing.

Product Marketing Manager

Extensis

October 1999 to December 2003

 

Extensis makes software tools for graphic designers. I started as a Program Manager and was promoted to Product Marketing Manager to manage the product roadmap for the company’s highest grossing product line.

Made the jump from Durable Goods to Digital to follow my passion for all things tech and computer-related. I cut my teeth as a Program Manager, serving as the bridge between engineering and marketing, taking marketing's product requirements and writing functional specifications for the software engineers.

I was promoted to Product Marketing Manager and lead customer research to plan the product road map for the company’s highest grossing product line.

Analyst, Factory Manager, Developer

Nike

March 1995 to October 1999

 

At Nike, I made sure people got the shoes they wanted, when they wanted them. My path started in Inventory Control before being promoted to manage three footwear production factories outside of Jakarta, Indonesia. I spent two years in Indonesia and then moved to Thailand. After 12 months in Bangkok, Thailand as a Footwear Developer, I moved back to Oregon to continue working as a Developer at Nike Headquarters.

Municipal Finance Analyst

U.S. National Bank

March 1991 to March 1995

 

Performed research and analysis for the structuring of municipal debt programs for state and local government departments. Managed highly detailed projects that required 100% accuracy.